2 min readApr 12, 2023

Liquidation Preference

When you’re raising money for your startup, there are a lot of terms and concepts that you need to familiarize yourself with. One of the most important of these is “liquidation preference.” Put simply, this refers to the order in which investors get paid in the event of a liquidation event. There are several different […]

Yong Kwon
Yong Kwon
Author
Liquidation Preference

When you’re raising money for your startup, there are a lot of terms and concepts that you need to familiarize yourself with. One of the most important of these is “liquidation preference.” Put simply, this refers to the order in which investors get paid in the event of a liquidation event.

There are several different types of liquidation preference that you might encounter as a startup founder. Here are the most common:

1. Non-participating preferred: This means that investors get paid back their initial investment amount before any other distributions are made. However, they don’t get to participate in any further payouts beyond that.

2. Participating preferred: With this type of liquidation preference, investors get their initial investment amount back, plus a percentage of any remaining proceeds that are distributed.

3. Multiple liquidation preference: This means that investors get back a multiple of their investment before other distributions are made. For example, if an investor has a 2x liquidation preference, they’ll get paid back twice their initial investment amount before anyone else gets a payout.

4. Capped liquidation preference: This is a combination of a multiple and a participation preference. Investors get their initial investment amount back, plus a percentage of any remaining proceeds, up to a certain cap. Once that cap is reached, they revert to a non-participating preferred status.

As a startup founder, it’s important to understand the implications of these different types of liquidation preference. A non-participating preferred structure can be beneficial for founders, as it means that investors won’t be able to take a larger share of any future profits. However, it can also make it harder to attract investors in the first place.

On the other hand, a participating preferred structure can be more attractive to investors, but it means that founders will have to give up a larger share of future profits. Multiple and capped liquidation preferences can be even more complex, so it’s important to have a good understanding of the math before agreeing to any terms.

In general, it’s a good idea to negotiate liquidation preferences with your investors before accepting any funding. Make sure you understand the trade-offs involved with each type of preference and don’t be afraid to push back if you feel that the terms are unfair.

By understanding liquidation preference and negotiating smartly, you can ensure that your startup is set up for long-term success.

Startup Accelerator and Venture Capital

Related Posts

The Next Era of Company Building: Investors, Founder Careers, and Startup Advantage
1/24/2026

The Next Era of Company Building: Investors, Founder Careers, and Startup Advantage

Company building is shifting from a niche model into a core way new ventures will be formed, funded, and scaled. Investors are moving from “backing a founder’s singular idea” toward underwriting repeatable venture creation systems—where speed, capital efficiency, and de-risked execution matter as much as vision. This evolution will reshape founder career paths: more founders […]

Evaluating a Venture Fund as a Founder or Potential Employee
10/16/2023

Evaluating a Venture Fund as a Founder or Potential Employee

The key factors to consider when evaluating a venture fund from the perspective of a founder or potential employee. It provides insight into the essential elements such as the fund’s performance, the team’s expertise, the fund’s focus, and its value-add services. Venture capital (VC) is a critical component of the startup ecosystem, providing the much-needed […]

Evaluating a Venture Fund as an LP
10/16/2023

Evaluating a Venture Fund as an LP

The complexities of evaluating a venture fund as a Limited Partner (LP). It explores quantitative measures, qualitative measures, investment strategies, and the roles of other stakeholders. The article nuances the process of fund evaluation from the perspective of experienced investors, while offering practical advice to help LPs make informed decisions.

Subscribe to the Newsletter

Get the latest articles, insights and updates delivered straight to your inbox.